The numbers are out there: "According to the U.S. census, the Indian American population in the country was 1.7 million in 2000, a figure that had doubled since 1990, and is likely to have doubled again. The largest concentration is in California, followed by New York, New Jersey, Illinois and Florida. The majority are college graduates. They have the highest per capita income of immigrant populations. Advertisers appealing to the demographic include Citibank, State Farm, Vonage and Metlife, which create ads specifically for the market."
More interesting quotes.."We're seeing a real flowering in demand," said David Jensen, vice president of content acquisition for Comcast. The cable operator provides eight South Asian linear channels — among them SET Asia (Sony), Zee TV and STAR India PLUS — in Northern California but is looking to expand its reach into other parts of the country this year. A new platform providing some 90 ethnic channels will include 10 targeted toward Indians. Comcast also carries "Bollywood Hits on Demand" nationwide.
The rise in population numbers, awareness and demand has dovetailed with increased technical capacity, he said. "Those in programming will be asking, 'What can we do with all this new bandwidth?' And the two areas that stand out are Bollywood and the Hispanic community," he said..."
Have we truly arrived?
No comments:
Post a Comment