A good article by ex-DMNer Vikas Bajaj. To put CK Prahlad's principle of "bottom of the pyramid" into action, as well as using principles from organizations like the Grameen Foundation - and make money at that!
An analogy could be what the French company Dannon is doing - targeting developed markets with a new spin on probiotics, and developing markets with specialized, cheap, but healthy products like Misti Dhoi in Bangladesh...
No comments:
Post a Comment