BBC News - India's BharatMatrimony ushers in new era of arranged marriages:
"The entrepreneur believes it is a philosophy ingrained in Indian culture and one of the reasons Indians place more importance on matching other 'various criteria' before tying the knot - 'religion, language… matching the community, you need to also match the sub-community, then there's horoscope matching'."
"The entrepreneur believes it is a philosophy ingrained in Indian culture and one of the reasons Indians place more importance on matching other 'various criteria' before tying the knot - 'religion, language… matching the community, you need to also match the sub-community, then there's horoscope matching'."
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