Tehelka - India's Independent Weekly News Magazine:
"Kitsch has often been described as anti-art, or as the thing that money purchases when trying to buy beauty. Leaving aside the purist point of view, there is no taking away from its commercialism. “It is a mix of art and business. We have to make money and give people what they want,” says designer Nidhi Chopra of the brand pop Goes the Art, which designs kitsch wall clocks, cushion covers, table lamps and laptop bags. She admits that desi kitsch has become a victim of commercialisation. “the audience for kitsch is steadily growing. people want art to be a part of their daily lives rather than something that hangs on the wall. So they choose ashtrays, boxes, furniture and other unusual items. Most of them want images that are tried and tested, like dabbawalas, posters from Don or Mother India, calendar art set in eclectic colours.”"
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