Saturday, July 16, 2011

Can India be the innovation engine vs the backoffice of the world?

Columns – The New York Times International Weekly:

"For a long time, India’s economy was starved for capital. Its best scientific talent went abroad because there were no opportunities at home. Monopolistic companies found their products to be in permanent demand because of artificial shortages created by government policy, so they never felt the need to invest in innovation. But business realities have changed dramatically over the last decade as India transforms into an urbanized, industrial economy. An increasingly discerning consumer base and competition in the marketplace are forcing companies to innovate for the home market. One example is Tata Motors, the builder of the $2,500 Nano car, which changed automobile design fundamentally and invented new ways for automobile manufacturing. Nano factories use “smart” technologies and automation to manage supply chains in real-time and minimize the consumption of energy and resources during production."

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