Music Executives And Yoga Studio Owner Team Up For Wanderlust Festival - Companies & Execs - Portfolio.com:
“People were loving that yoga experience, and we thought, Why couldn’t we do this?” Hoess said.
Turns out they could: The two men and Grant founded the Wanderlust Festival, now in its third year of producing events that combine live music and yoga. The music business has had its share of financial troubles, from piracy to declining concert ticket sales during the economic downturn, but according to Yoga Journal’s most recent study, Americans spend upwards of $5.7 billion a year on yoga, and those numbers only seem to be on the rise.
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