Lady Gaga Looks to India - WSJ.com
In case you haven't heard it, check out Lady Gaga's Bollywood mix of "Born this way" with Salim and Suleiman...
"The reason I'm going to India now is because I can," said Lady Gaga, who has the nickname "Fame Monster" because of her candid admission of wanting to spread her music and name across the globe. "I didn't have the money or the resources before to travel and bring all of my things with me and reach an entire new territory of fans."
The push into India is part of the massive marketing and social-media machine the Lady Gaga team has created around the release of her third album, "Born This Way." The campaign includes partnerships with companies including Starbucks Corp. and online giveaways of remixes, videos and tracks. It has inspired companies such as Amazon.com Inc. and Best Buy Co. to find creative ways to leverage the popularity of Gaga's music to their benefit. For example, Amazon.com sold the album for just 99 cents to promote its new online music storage service, a move that led to such strong demand that Amazon's servers were overloaded..."
In case you haven't heard it, check out Lady Gaga's Bollywood mix of "Born this way" with Salim and Suleiman...
"The reason I'm going to India now is because I can," said Lady Gaga, who has the nickname "Fame Monster" because of her candid admission of wanting to spread her music and name across the globe. "I didn't have the money or the resources before to travel and bring all of my things with me and reach an entire new territory of fans."
The push into India is part of the massive marketing and social-media machine the Lady Gaga team has created around the release of her third album, "Born This Way." The campaign includes partnerships with companies including Starbucks Corp. and online giveaways of remixes, videos and tracks. It has inspired companies such as Amazon.com Inc. and Best Buy Co. to find creative ways to leverage the popularity of Gaga's music to their benefit. For example, Amazon.com sold the album for just 99 cents to promote its new online music storage service, a move that led to such strong demand that Amazon's servers were overloaded..."
